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Google Tag Manager Analytics Event Tracking 2020

Getting Started with Google Analytics Event Tracking in Tag Manager 2020 Google Analytics event tracking gives you endless possibilities to track clicks, scrolls, form submits and many other behaviors as “events” that can get passed to your Google Analytics property for review. Implementing Google Analytics event tracking can be tedious, especially if you are using …

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Why Your Website (Still) Doesn’t Need an Image Slider

Time and time again our clients ask for an image slider (also called a slideshow, rotating banner, or carousel) on their website and their reasons are almost always bad. Usually it’s because they find an inspirational website that has slideshow and the assumption is, “we should too”—or they feel it’s a good place to display …

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Page Speed Tools: A Developer’s Review of Google Lighthouse

As web developers, we have an array of tools available to measure the performance of the sites we build. Tools like PageSpeed Insights, YSlow, and Pingdom have been our go-tos for years — yet something has never been quite right. How many times have you seen a site with poor metrics load in what seems like a split-second …

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