Getting Started with Google Analytics Event Tracking in Tag Manager 2020 Google Analytics event tracking gives you endless possibilities to track clicks, scrolls, form submits and many other behaviors as “events” that can get passed to your Google Analytics property for review. Implementing Google Analytics event tracking can be tedious, especially if you are using …
Google Tag Manager Analytics Event Tracking 2020 Read More »
The Yoast SEO plugin is one of the most popular plugins to exist for WordPress, installed and activated on over 5 Million WordPress sites. By simply installing the plugin on your site, you automatically benefit from technical SEO best practices such as unique title tags and an XML sitemap. While standing alone as a great …
Time and time again our clients ask for an image slider (also called a slideshow, rotating banner, or carousel) on their website and their reasons are almost always bad. Usually it’s because they find an inspirational website that has slideshow and the assumption is, “we should too”—or they feel it’s a good place to display …
Why Your Website (Still) Doesn’t Need an Image Slider Read More »
What is a B2B landing page? It’s true to say that the last few years have brought an incredible level of change to the B2B marketplace. In particular, it’s important to understand how building B2B business leads have evolved. What used to be a traditional offline process is now something that occurs online the majority …
As your business makes plans to grow through various marketing channels, the first question that pops up usually resembles, “How the hell do I get this all accomplished?” More directly: Should I hire and develop full-time employees to focus on my digital marketing, or should I seek help from an agency? The answer depends on …
As web developers, we have an array of tools available to measure the performance of the sites we build. Tools like PageSpeed Insights, YSlow, and Pingdom have been our go-tos for years — yet something has never been quite right. How many times have you seen a site with poor metrics load in what seems like a split-second …
Page Speed Tools: A Developer’s Review of Google Lighthouse Read More »
In an industry as huge as travel and tourism, competition is big. With so many businesses offering similar products and services, digital marketing techniques help different brands set themselves apart. One of the best ways to do that is with a killer landing page. A landing page is disconnected from the main site’s navigation and …
Landing Pages That Convert Travellers Into Customers Read More »
WordPress on average pushes out between 15-20 updates every year, this averages out to at least one update a month. Every time a new WordPress update comes out we get emails from our clients asking if it’s safe to update their site. We always give the same answer which is, in most situations a small …
